mod_03

Cultural Communication

learning outcomes

Knowledge Transfer

  • Basic Skills in heritage interpretation (provoke, relate, reveal a resource’s values)
  • Understand spatio-temporal distance
  • Understand categories of interpretive products and services

Development of Skills

  • Develop topics, themes and interpretive messages
  • Attract and retain the attraction of different target publics
  • Create cognitive and emotional bridges among audiences and phenomena (tangible or/and intangible cultural resources
  • Associate resources’ values to the visitors’ everyday life
  • Fabricate compelling stories and narrative structures

Industry related products and services

  • Be able to structure layered information
  • Be able to design and deliver a series of basic interpretive products (an informal contact, guided visit, an informal contact, a self-guided trail, directional and interpretive signage)
  • Be able to design and develop personal and media aided interpretive products and services

Assignments

Assignment_ONE

Four documents compound Module Three. Your assignment is to read the documents.

Assignment_TWO

Answer the questions below about the asset record form of your chosen tourism asset based on the explanations in Module 2