mod_01
Heritage Tourism Industry
photo @NEU Çatalhuyuk ruins-eastern mound
learning outcomes
Knowledge Transfer
- Understanding the tourism industry (differences between consumers, users, visitors, tourists, the intangible nature of the tourism product, tourism construction and distribution channels, tourism forms, tourism production and consumption)
- Understanding the heritage tourism industry and its particularities (exploiting natures
- Understanding sustainable tourism development , territorial and resources’ carrying capacity, service capacity, human resources,
- 5 Principles of Understanding (assets, benefits, needs, audiences, uses).
Development of Skills
- Creating a destination management and marketing plan
- Employing heritage tourism products and services for different audiences
- Utilizing Destination Information Marketing and Management Systems
- Structuring and diffusing information with tourism value
Employing the component of tourism products to develop and sell holistic products - Employing accessibility of tourism products and services
- Constructing a diffusion a local destination’s tourism image (branding)
Industry related products and services
- Be able to manage assets and track down market trends and needs of audiences
- Be able to plan and manage heritage attractions
- Be able to create quality user and visitor experiences
- Be able to consult multilevel actors on the development of place-centric products and services in relation to tourism and cultural consumption
- Be able to sell destinations and material cultural heritage
- Be able to design and implement a demand-supply convergence plan
Assignments
Assignment_ONE
Heritage Tourism Industry
Three documents compound Module One. Your assignment is to read the documents.
Assignment_TWO
Answer the questions about the regional analysis of your tourism asset based on the explanations in Module 1.
On module five you have examples.