Heritage Tourism Industry​

photo @NEU Çatalhuyuk ruins-eastern mound

learning outcomes

Knowledge Transfer

  • Understanding the tourism industry (differences between consumers, users, visitors, tourists, the intangible nature of the tourism product, tourism construction and distribution channels, tourism forms, tourism production and consumption)
  • Understanding the heritage tourism industry and its particularities (exploiting natures
  • Understanding sustainable tourism development , territorial and resources’ carrying capacity, service capacity, human resources,
  • 5 Principles of Understanding (assets, benefits, needs, audiences, uses).

Development of Skills

  • Creating a destination management and marketing plan
  • Employing heritage tourism products and services for different audiences
  • Utilizing Destination Information Marketing and Management Systems
  • Structuring and diffusing information with tourism value
    Employing the component of tourism products to develop and sell holistic products
  • Employing accessibility of tourism products and services
  • Constructing a diffusion a local destination’s tourism image (branding)

Industry related products and services

  • Be able to manage assets and track down market trends and needs of audiences
  • Be able to plan and manage heritage attractions
  • Be able to create quality user and visitor experiences
  • Be able to consult multilevel actors on the development of place-centric products and services in relation to tourism and cultural consumption
  • Be able to sell destinations and material cultural heritage
  • Be able to design and implement a demand-supply convergence plan



Heritage Tourism Industry​​

Three documents compound Module One. Your assignment is to read the documents.


Answer the questions about the regional analysis of your tourism asset based on the explanations in Module  1.

On module five you have examples.