IO 1

DEVELOPMENT OF A METHODOLOGICAL FRAMEWORK TO ASSIST CAPACITY BUILDING OF TOURISM STAKEHOLDERS FOR HERITAGE TOURISM DEVELOPMENT

From December 2018 to September 2019

TASK 1: SURVEY STUDY ON ENTREPRENEURIAL NEEDS OF TOURISM STAKEHOLDERS

Diversification of skills for tourism professionals is closely interlinked with changes happening worldwide and therefore the formulation of a new professional profile through the use of socially accessible media as a learning platform is one of the Project’s main objectives. The Study investigates entrepreneurial needs and skill needs of tourism stakeholders in the Project Area to identify a new generation of smart heritage tourism products and services tailored to the quality tourism experience.

TASK 2: 6 STAKEHOLDER WORKSHOPS

Seamless integration of news products and services in heritage tourism is a key aspect for success and long term impact. The Workshops enable facilitate the insight that each service/product is connected into an ecosystem and that only by addressing the ecosystem the transformation can generate value in the market. 6 onsite Stakeholder Workshops in TR/HU/NL/IT/GR map current realities, guiding participants to envision the change. Based on the Design Thinking & LSP Methodology they define a set of integrated solutions, from stakeholders profit.

TASK 3: RESEARCH REPORT (on progress)

The Research Report captures the added value of 6 business model innovation as produced by TASK1&2. It is about creating value, for the stakeholders, customers, and society by exploiting monument values.  The 6 tourism business models will not be developed in isolation; local knowledge/expertise shall be mapped strictly intertwined with IO3/5 and the transnational stakeholder map produced by IO5. Added value, and local expertise shall be mapped so that 6 new products&services developed in TR/HU/NL/IT/GR capitalize on heritage values to fuel and inspire local business preserve authenticity that generates quality.

On progress
  • TR-NEU Business Model
  • TR-TÜRSAB Business Model
  • GR Business Model
  • NL Business Model

ONE MINUTE Stakeholder Workshop Video

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