DEVELOPMENT OF A METHODOLOGICAL FRAMEWORK TO ASSIST CAPACITY BUILDING OF TOURISM STAKEHOLDERS FOR HERITAGE TOURISM DEVELOPMENT
Diversification of skills for tourism professionals is closely interlinked with changes happening worldwide and therefore the formulation of a new professional profile through the use of socially accessible media as a learning platform is one of the Project’s main objectives. The Study investigates entrepreneurial needs and skill needs of tourism stakeholders in the Project Area to identify a new generation of smart heritage tourism products and services tailored to the quality tourism experience.
Seamless integration of news products and services in heritage tourism is a key aspect for success and long term impact. The Workshops enable facilitate the insight that each service/product is connected into an ecosystem and that only by addressing the ecosystem the transformation can generate value in the market. 6 onsite Stakeholder Workshops in TR/HU/NL/IT/GR map current realities, guiding participants to envision the change. Based on the Design Thinking & LSP Methodology they define a set of integrated solutions, from stakeholders profit.
The Research Report captures the added value of 6 business model innovation as produced by TASK1&2. It is about creating value, for the stakeholders, customers, and society by exploiting monument values. The 6 tourism business models will not be developed in isolation; local knowledge/expertise shall be mapped strictly intertwined with IO3/5 and the transnational stakeholder map produced by IO5. Added value, and local expertise shall be mapped so that 6 new products&services developed in TR/HU/NL/IT/GR capitalize on heritage values to fuel and inspire local business preserve authenticity that generates quality.