mod_02

Attraction Planning

learning outcomes

Knowledge Transfer

Basic Skills in heritage interpretation (provoke, relate, reveal a resource’s values)
Understand spatio-temporal distance
Understand categories of interpretive products and services

Development of Skills

Develop topics, themes and interpretive messages
Attract and retain the attraction of different target publics
Create cognitive and emotional bridges among audiences and phenomena (tangible or/and intangible cultural resources)
Associate resources’ values to the visitors’ everyday life
Fabricate compelling stories and narrative structures

Industry related products and services

Be able to structure layered information
Be able to design and deliver a series of basic interpretive products (an informal contact, guided visit, an informal contact, a self-guided trail, directional and interpretive signage)
Be able to design and develop personal and media aided interpretive products and services

Assignments

Assignment_ONE

Five documents compound Module Two. Your assignment is to read the documents.

Assignment_TWO

Audience Development Forms

Answer the questions below about the asset record form of your chosen tourism asset based on the explanations in Module 2