mod_01

Heritage Tourism Industry​

photo @NEU Çatalhuyuk ruins-eastern mound

learning outcomes

Knowledge Transfer

  • Understanding the tourism industry (differences between consumers, users, visitors, tourists, the intangible nature of the tourism product, tourism construction and distribution channels, tourism forms, tourism production and consumption)
  • Understanding the heritage tourism industry and its particularities (exploiting natures
  • Understanding sustainable tourism development , territorial and resources’ carrying capacity, service capacity, human resources,
  • 5 Principles of Understanding (assets, benefits, needs, audiences, uses).

Development of Skills

  • Creating a destination management and marketing plan
  • Employing heritage tourism products and services for different audiences
  • Utilizing Destination Information Marketing and Management Systems
  • Structuring and diffusing information with tourism value
    Employing the component of tourism products to develop and sell holistic products
  • Employing accessibility of tourism products and services
  • Constructing a diffusion a local destination’s tourism image (branding)

Industry related products and services

  • Be able to manage assets and track down market trends and needs of audiences
  • Be able to plan and manage heritage attractions
  • Be able to create quality user and visitor experiences
  • Be able to consult multilevel actors on the development of place-centric products and services in relation to tourism and cultural consumption
  • Be able to sell destinations and material cultural heritage
  • Be able to design and implement a demand-supply convergence plan

Assignments

Assignment_ONE

Heritage Tourism Industry​​

Three documents compound Module One. Your assignment is to read the documents.

Assignment_TWO

Answer the questions about the regional analysis of your tourism asset based on the explanations in Module  1.

On module five you have examples.