Recent Advances in ICT and mobile technology challenge the current educational models by transforming teaching and learning practice with new tools for knowledge acquisition. A hybrid learning methodology enables tourism professionals to manage information, exchange data, visualize trends and connect to social media tools providing full transparency in Project development and achievements in a Web 3.0 environment (the creation of high-quality content and services produced by gifted individuals using Web 2.0 technology as an enabling platform).

The e-Course assumes that: specific factors that are responsible for learning disabilities; learning material should be designed in a manner that accords and not conflicts with human cognitive architecture; the instructional designs and procedures are intended to working memory fatigue and render learning into pleasure generating procedure.

The e-Course is a MOOC skills development Course; it has duration of 6M and will be further supported with training in situ in IO3 via 4 transnational onsite field trips and training workshops. Respecting principles of Human Cognitive Architecture, the instructional design, is interlinked with 4 transnational training activities involved with know-how transfer and the design of 6 local Attraction Plans in IO3. The e-Course is supported by a Mediathek connected to IO1& 3, a collection of media material produced across the Project life, which facilitates domain specific knowledge acquisition and transfer in HE settings. It works as an indicator of trends, problems, solutions and deviations. It detects new potential services/products since media materials can be generated and uploaded in real-time using the local ICT access points the learners utilize.